Scotland, it’s time to roll up our sleeves

Scotland, it’s time to roll up our sleeves

The Scottish Government are launching the National Covid-19 Vaccination Campaign – Scotland, it’s time to roll up our sleeves

The Covid-19 Vaccine campaign is targeted at all adults in Scotland, and will aim to communicate the importance and safety of the vaccine, and encourage people to get the vaccine when they are offered it. The campaign will run from 21st January to 21st February, and will be live across TV, radio, digital, social, OOH and press.  You can find further information on the COVID-19 vaccines on NHS Inform website: Roll Up Your Sleeves | NHS inform and can find all available leaflets here: Coronavirus (COVID-19) vaccine leaflets | NHS inform

How to Help

The COVID-19 vaccination programme is the biggest mass vaccination programme ever run in Scotland, and it’s important that as people become eligible they get the vaccine quickly in order for us all to get back to things we miss sooner. For that, we need your help to share these messages. Please support the campaign by sharing these messages with your internet and external audiences, and when sharing on social channels please include the hashtag #WeAreScotland

Stakeholder Toolkit

The Stakeholder Toolkit contains the following information and assets:

  • Information on the vaccination programme
  • Key messages
  • Static social media assets and copy
  • Video assets for social media
  • TV ad
  • Video assets
  • Editorial copy
  • Leaflets

Campaign Assets

You can find campaign assets on the links below:

We will be adding further assets into Dropbox in the days to come:

  • A poster will be made available  by end of day 22nd January 2021
  • A BSL version of the TV ad will be available by the 30th January 2021